Why do I care about this specific match?

This is a sentence I get from my good friend and your colleague Craig Bucknall each season.

Sometimes its not clear if a match is important or not.  Fortunately we have CB who has has now authored (well, presumably what you see are his words) a brief description on each match to tell us if we should care...or not.

CB is a person who is busy and on the run as evidenced by the pen in his mouth.  He doesn't do 5-star ratings.  He does 5-pen ratings. That pen in the mouth shows a person that is busy and important.  

Until the end of time in TMVL (or maybe sooner if another person wants the gig), Craig will tell us if a match is important...or not.

For each match preview (hopefully, going forward) you will see a "Why Do I Care" link such as this:

If you click that link you will get excellent content that "might" have been sent to me from CB like:

Keep in mind though that while Craig gave 4-pens to the last conference match before the conference tournament seeding, he's not handing out 4-pens each match...

Since CB is a busy person, if you could post the upcoming matches after this session (obviously using words and sentences the Craig would) below this note I would appreciate it.  Another important discussion might be, why do we have to use a "whole pen" scale?  Maybe a Sweet 16 WGM match is really a 4.5 pen rating?  Am I (I mean is CB) right?

Thank you!  And Thank you CB!